Marketing & Communication Plan 2018-11-22T15:55:04+01:00

BABYCOOL MARKETING & COMMUNICATION PLAN

Newsletters

Babycool Paris sends out a monthly newsletter to several thousand readers to keep market players up to date with news of the baby and early childhood market and the Babycool trade fair. Focusing on brands, products, interviews with recognised experts, and market tendencies, the newsletter is both a guide and a showcase for the latest trends, and covers the entire industry.

THE FAMILY DAY by KIDIWIZ

An event within an event, “Family Day” brings together approximately 150 professional opinion leaders. At the end of the day, a jury of opinion leaders will award the parents’ prizes and reward the most innovative products.

POLLS

We carried out a consumer survey of between 30,000 and 50,000 young mothers, with our partner, the Address Company. The results will be presented to exhibitors on the evening of Sunday, the 2nd of September – a unique opportunity to become aware of consumer expectations.

INVITATIONS & SEARCH ENGINE OPTIMISATION

Babycool Paris sends out invitations via mail shots and e-mails to their entire database and uses social media to send out “save the date” reminders to our online community of followers. We also create web marketing activities, including affiliation, retargeting, and Google referencing (adwords).

Social Media

Babycool Paris understands and recognises the importance of the digital world. With 6 active accounts on Facebook, Twitter, YouTube, LinkedIn, Viadéo and Pinterest, our online community is expanding every day, with thousands of subscribers following our news feed. Our social media pages also provide valuable information and help in understanding changing market trends.

Opinion leaders

Awarding the Parents’ Prize gives us an opportunity to work with the most well-known bloggers and opinion leaders in the baby and early childhood sector, including demanding parents who have tremendous visibility and a fine reputation. As choice testers, they come to the trade fair to discover all the latest innovations, which they will then showcase on social media.

STAY CONNECTED AND RECEIVE
THE LATEST NEWS OF
BABYCOOL PARIS TRADE SHOW

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BABYCOOL PARIS

BabyCool Paris is the leading professional trade fair in the childcare, early childhood, locomotion and didactic toys, nutrition and well-being sectors. Focusing on the latest products and best innovations, for 15 years BabyCool has been showcasing the trends that will dominate our future in all categories.

Manufacturers and distributors have the opportunity to meet in a friendly environment to take advantage of a series of presentations, workshops, and special events that paint a picture of the baby and childhood industry, from birth to age 3.

BabyCool Paris is also the federator of new values as ecology, French manufacturing, local activity, etc by giving enough space to innovative companies and creating two new awards, the Made in France ‘Coup de Coeur’ prize and the Eco-Design Prize.

An essential event for players in this sector, BabyCool Paris goes on and stays an invaluable source of information and inspiration and a way of keeping up with the latest trends.

DISCOVER BABYCOOL PARIS

BabyCool Paris trade fair will not be held in 2019.

Discover our now B2C event : the Salon des Familles (maternity, paternity, children from 0 to 6 years).

Magicmaman joins us as a privileged partner at the Salon des Familles.
Program: brand interviews, conference presentations and workshop proposals

An immersive experience in the world of the early childhood.

January 10, 11 and 12, 2020, Paris Expo, Porte de Versailles

DISCOVER OUR NEW EVENT